By Tom Martiniano
“Books Make Booms”. This is an LRH maxim that also held true in actual practice. For example: In 1976 we sent two executives from Detroit Org to Flag to be trained and interned as executives. They did the ED/CO Full Hat and then spent three months interning, running one of the Divisions of FSO as the Division Head. These boys came back to Detroit on fire and ready to make the org boom.
We came to muster one day shortly after their arrival (we usually mustered in Division 6 because it was a rather large room and would accommodate the 125 or so staff that we had) and noticed that there was a 5-foot high stack of DMSMH paperback books. The ED said that there were 5,000 books in that pile and that they all had to be sold, not given away, not lost, not dumped, but sold and accounted for in one month. Because we were Detroiters and because we loved a challenge, we moved all of those books in just a little more than one month (none of us had grade 4 yet). The boom we experienced right after these book sales rocketed our org like never before. We actually went St Hill Sized, although LRH ED 339R had not come out yet, so we were not recognized other than being a model org. We had 850 Chair hours in the HGC and around a million student points each week. We were rocking!
Our org managers were impressed and pushed other orgs to sell thousands of DMSMH to public and the Eastern United States started booming and we were underway. We experienced such a growth that we ordered another 5,000 DMSMH and started selling them too.
By the time LRH had moved off of the management lines, in 1981 or so, a change started to occur. Attention started to shift from selling books to raw public to selling them to in-the-org-public. Publications Orgs were ordered to sell books, tapes, meters and insignia to existing public and to sell them by cash or by debiting. ASI was formed up right around this time and started the campaign of “Getting More and More Books Into the Hands of Existing Public”. By 1983 the orgs were in full swing debit-a-thons undoing public’s auditing and training packages and accounts and giving them tapes and books that a lot would later use as a means of “Covert Refunds”. Orgs started going insolvent from the massive debitings going on and the end of the boom arrived at management’s doorstep with orgs fading into obscurity.
The most significant change just prior to this was when Miscavage established ASI usurping the top sales personnel from the Sea Orgs around the world. These ASI execs were “The top of the org board” and their orders were adhered to by all staff. For those of you who don’t know what ASI is, it is the “Author Services Incorporated: which was established as a corporation in late 1981, a California corporation, which “Managed the personal, business, and literary affairs of L. Ron Hubbard.” But, of course, DM used this new corporation as a way to make money instead of following its purpose.
Miscavage in his usual and inimitable way of shortcutting workable admin, was the main motivation for putting so much attention on “In-the-org-public”. Rather than launching campaigns for getting books into the hands of raw public, Miscavage saw that he could make millions of dollars selling tapes and book packages and so forth for thousands of dollars per “package” and mainly doing this by debiting parishioner accounts. He managed to sell millions of books and tapes over the years but the result was collapsed and insolvent orgs.
LRH countered this debiting frenzy with the HCO PL 15 April 1982 “PLANETARY DISSEMINATION”. In this PL he openly frowned on management pushing for sales to in-org public: “Selling books to in-the-org-public? Preposterous!” LRH pointed out in this tape that all you had to do was disseminate to the new public and you would have plenty of new public in the org and could sell them tapes, books, meters and insignia as much as you wanted to. You know, the farmer mentality where you plant seeds for the future and then grow them rather than eating each crop?
So what was Miscavage’s response to this? He took this HCO PL and marked its routing “Management Only” which effectively removed it from the OEC Volumes and from public view. Now there was no stopping the debiting and cannibalizing of the org’s publics and their accounts.
After LRH’s suspicious demise in 1986 we started going to “Church Events”. There were 5 or 6 of them per year. These events were mandatory for all public. Large call-ins were set up. Staff were taken off of post for each event and made to call public on their phones all hours of the day and night, several times to “confirm” their arrivals to the event. At the event were talks from management staff exhorting expansion which was usually followed by Miscavage’s big release of some book and/or tape package for thousands of dollars. And then after the event public was made to go through strategically placed mazes of sales staff to purchase the event release which was usually the books or tapes or both. Staff were usually told they weren’t allowed to go to bed until the ridiculous quotas set for them for sales were met. Were books to raw public pushed at these events? No. were books to raw pubic pushed in orgs? A little, but nowhere near as much as books to existing public were pushed.
So it became evident from 1986 on that the main push was sales of books at all costs. The brunt of the book sales were to in-org public. I am going to give an educated guess that 96% of all book sales from 1986 to present were to in-org public because the orgs continued to stay empty. God knows that if you sell books to raw public, they will come into the org for auditing or to train to be an auditor and buy new books anyhow.
This huge push to debit org accounts crashed the orgs. This was, naturally, fixed by Miscavage in his usual way of shortcutting management tech and he pushed the “ideal orgs” into establishment. He actually feels that this is the way of handling the problem he made (by making more and bigger problems).
I was mainly in management while in the Church and I always knew how to make an org and make it grow. You have to have a “Blue” Thumb to make an org grow. It’s a “magic touch” of sorts, but actually, what it is, is love. You have to love something in order to make it grow. Miscavage hasn’t a clue what love is and thinks he can make things grow and prosper by placing it in a large building. No, you have to nurture an org, let it grow organically. Help it along, give it what it needs, not what you think it needs, and so on.
Now, my point in telling you all this is because I wanted to show you that the main line of dissemination of Scientology and Dianetics has been effectively sabotaged by the idiot at the helm to the point where selling books has become engramic.
However, books are at the front line of dissemination for us.
Therefore we need to get books into the hands of raw public.
We need to sell books to these raw public.
And it’s not that we don’t have books, we all have lots of books thanks to the Mother-of-All-Material Squirrels, DM. I, personally, have a lot of “Basic Books” that Miscavage tricked us all into buying with his bombastic push to “get everyone on the basics” or loosely translated to “sell millions of dollars of books for me”. I know you guys have books too.
There are two basic strategies:
1. Get field Scientologists to use the books they have in hand, to disseminate. The great ones have always been DMSMH, Evolution of a Science, Problems of Work and of course Fundamentals of Thought. These are brilliant books for enlightening another. They are not the only ones.
We have been directing people to purchase books from Amazon.com, or EBay, or any number of second hand book stores where LRH books abound, at a cheap price. We also make sure they know to stay clear of Corporate Scientology if they want to get standard LRH Scientology.
You can even find free e-books on line, such as the original DMSMH, which can be found for free download here:
2. We have also started to create repositories of books and materials and meters, as the Corporate Church has ordered that all old books and meters are destroyed — so we are collecting up old and new books/materials, making these available for dissemination and training projects. Ideally we should have a central place in each region, so that people can easily contribute books and materials.
Write to email@example.com if you have materials you want to contribute, or if you are up for a game to get some real dissemination actually occurring.
So we have books.
Please get books into people’s hands. We can start our own boom and get more and more people moving up the Bridge.
The first line of dissemination is Books. We need to get them into the hands of raw public. Start telling people about this wonderful technology of Scientology and get people reading LRH books.
Then when you get someone interested, get them turned over to a local Field Auditor.
Next week I will tell you the next step in moving people onto the Bridge.